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Project management

Selling Your Project to Management

Whether you are a creative designer, a marketer, or a project manager you will invariably have to sell your project ideas to senior leaders in your organization. This can be an intimidating prospect. You will be expected to explain the value of your project or idea to people who don’t do what you do and […]

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Business

Choosing a Business Structure

When you start a business, you will be required to structure your business in a way that meets your business and financing needs. The structure you choose has operating, legal and tax implications so you will want to choose wisely and may want to consult with an accountant or tax specialist. A list of common […]

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Business

Financial Information for Your Business Plan

Writing a business plan is a good first step toward starting your business. The plan has several sections including a summary, a business profile, a list of products and services and a financial overview section. The financial section can be the most daunting, but it is important because it provides those who read your business […]

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Business

Writing a Business Plan

You have a business idea in mind. The details have been stewing in your brain for weeks. Maybe you even wrote some bullet points on a napkin while eating lunch. What’s next? Writing a business plan provides a map for starting your business and is essential to getting your business off the ground. The business […]

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Business

How to Generate Business Ideas

There’s an old saying that goes: Creativity is one part inspiration two parts perspiration. Coming up with a good business idea is one part inspiration, two parts perspiration and a whole lot of persistence. Here’s an example of idea generation in action from the younger generation. Maria and the Moon Two-year old Maria is obsessed […]

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Business

Writing a Marketing Plan

The marketing plan is similar to a business plan in that it requires analysis of your company, your market, and your industry. It differs in that it also lays out your plan for competing in the market. The marketing plan also helps you and your employees stay on track when “the next best thing in […]

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Ready to Launch

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