Author: goodcatz

happy ethnic woman sitting at table with laptop
Business customer experience

Small but mighty homepreneurs

Work-from-home businesses are often small—with one or two employees. But when homepreneurs sell their wares in the marketplace, they often compete with the big dogs. Presenting products or services next to large, established companies with dedicated staffs and expensive marketing materials can be daunting. It’s easy to feel minute when faced with a behemoth or […]

goodcatz 
young lady typing on keyboard of laptop in living room
Business

Five Working from Home Myths

Owning a work from home business may seem like the ideal situation. The commute to your office is measured in footsteps not miles and the length of your workday is yours to define. But before you trade in your business suits for sweatpants, here’s some truths to consider: Myth: Working from home is a good […]

goodcatz 
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Business customer experience

Put it in Writing

Remember the classic school-yard taunt that embarrassed countless young romantics during their most formative years? [Insert name] and [insert name] sitting in a tree, k-i-s-s-i-n-g. First comes love than comes marriage, then comes mommy with the baby carriage. Now that I am living that anthem of tweendom, I’d add a second verse: Then comes countless hours of […]

goodcatz 
Business

Performing a SWOT analysis

SWOT stands for strengths, weaknesses, opportunities, and threats. This evaluation tool will help you gain a better understanding of your business and where it stands against competitors. The SWOT analysis can be used at many points during the business life cycle, but in the early stages it can help you evaluate your chance for successfully […]

goodcatz 
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Business

Responsible Record-keeping for Small Businesses

Maintaining your businesses financial health is a combination of planning, organization and financial management. Many businesses have been sunk by bad record keeping. Here’s an example. A dear friend, who happens to be an accountant, hired a furnace expert to solve a heating problem. He came to her house, identified the problem and quickly got […]

goodcatz 
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Business

Guide to Print Marketing

Traditional print marketing can be a good option for businesses with a small budget. Print marketing includes communications vehicles like brochures, postcards, flyers, and advertisements. Marketing pieces such as newsletters, annual reports, sales letters and even advertisements included with invoices also fit into this category. When considering what type of print marketing materials to develop, […]

goodcatz 
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