Tag: SWOT analysis

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Writing a Marketing Plan

The marketing plan is similar to a business plan in that it requires analysis of your company, your market, and your industry. It differs in that it also lays out your plan for competing in the market. The marketing plan also helps you and your employees stay on track when “the next best thing in […]


Performing a SWOT analysis

SWOT stands for strengths, weaknesses, opportunities, and threats. This evaluation tool will help you gain a better understanding of your business and where it stands against competitors. The SWOT analysis can be used at many points during the business life cycle, but in the early stages it can help you evaluate your chance for successfully […]

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